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How a Small Hydrofoil Brand Became the Leader in Foil Technology.

How a Small Hydrofoil Brand Became the Leader in Foil Technology.

With passion and a dream, engineering visionary Nick Leason cofounded Lift in 2009 to combine his love for surfing with the desire to fly. Foiling was relatively unknown at the time, but Nick had ambition and the willingness to work hard. He saw huge potential in these “flying surfboards” and immediately began designing foil boards despite his lack of experience.

A hydrofoil (or foil) board is a water board with a set of wings underneath it. Like an airplane, those wings lift the board off the water when a little speed is added. However, instead of flying on air the hydrofoil flies on water.

“We were hooked the first day we tried it and have been continuously designing and improving the sport with one goal in mind: foil board surfing for everybody,” said Nick, Co-Founder and Head Engineer at Lift.

Nick always believed in the impossible. Every year on his birthday he blew out his candles wishing to fly like his favorite superhero, Superman. As time passed by his fascination with flight only intensified. However, it evolved into a different vision; flying on water.

He assembled a team composed of accomplished shapers, engineers and artists, and alongside his father built an operation equipped with state of the art manufacturing equipment.

“Designing and building foils has been incredibly challenging,” explained Nick. “At first glance you’d think it’s a simple toy. But the foil demands precision and balance to work properly. It has taken a lot of engineering skills, athletic ability and above all perseverance to design, build, test and repeat.”

Nick’s perseverance was tested on August 26, 2016, when Lift’s 4,000 square foot factory located in Aguadilla, Puerto Rico burned down. Luckily no one was hurt, but inventory was lost along with major machinery including one of the largest CNC board machines in the world.

Nick was in China developing his latest foil when he heard the devastating news, and was forced to make difficult decisions regarding the fate of his company overseas. Nick chose to shut down MHL Custom (a company focused exclusively on building custom stand up paddle boards) and concentrate all his efforts on rebuilding Lift.

Nick’s hard work paid off. As every other major water sports brand fixated on building surfboards, kite boards, and stand up paddle boards, Lift focused exclusively on hydrofoil technology and innovation. After almost a decade, Nick laboriously positioned Lift as a leader in hydrofoil technology.

“Lift is a hydrofoil brand. We believe in the growth of the sport and the possibilities of making user-friendly hydrofoils for everyone.” said Nick. “And this is just the beginning. Hydrofoiling is literally taking off and we are continuing our commitment to new designs and experiences through foiling. Just wait to see what we have in store for you as you learn this new sport and grow with us.”

11 comments

Jun 09, 2017 • Posted by Phil Huff

Do you have investors or is funding a problem. Sounds like Lift is well on its way. Wish you the very best.
I need one

Jun 03, 2017 • Posted by Joe Langdon

I want one

May 30, 2017 • Posted by Dana Lundquist

Nick, thank you so much for your passion, dedication, and contribution to this new sport.
I have already immersed myself into motorized surfing and to see your next level development is
simply magical. I already have people approach me with my “normal” cutting edge motorized surfboards in disbelief and this one that FLYS is beyond even that comprehension. As far as price and complainers go, people should just realize “If It Were Easy, Everybody Could Do It”.
Keep up the amazing progress and innovation! I can’t wait for the day I get the news mine is ready!!

May 25, 2017 • Posted by Dave Terry

This is an increadible design and devise. It’s overpriced and this needs to be addressed about R&D. It’s like movie production. NOBODY has any idea how long and hard the passionate work. But in the end, the personal reward of giving away what you love because you know, it’s an endless supply of return awaiting.

Apr 22, 2017 • Posted by Alvaro

Hi there,

Which is the weigth of the liftfoil?
Thanks

Apr 19, 2017 • Posted by Greg

I have the same concern than Scott from Australia, how do you get on the board ? Take off like a normal surfboard ?

Also what is the total weight of the board + foil + batterie set + engine,
Will it be possible to ship it as a normal luggage in an airplane ?

Thanks in advance for your answers

Apr 16, 2017 • Posted by Osvaldo " Oxi" Rodríguez

Me interesa una presio para Perla2000…

Apr 16, 2017 • Posted by Osvaldo " Oxi" Rodríguez

Me interesa una presio para Perla2000…

Apr 14, 2017 • Posted by scott Weston

Hi Guys,

Awesome product – I’m addicted to kite foiling and miss the days when there is no wind or anyone with a boat for a tow. I just have two questions:
1 What is the total cost for a standard board set up (including charger) with one spare battery – Shipped to Sydney NSW Australia 2500

2 How do your riders get up & going from a water start. When I’m foiling with a kite or boat you have something to pull you up out of the water. Not sure what method you use for this board other than lay on it get some speed and pop to your feet like a surf board?

Thanks

Scott

Apr 12, 2017 • Posted by lars

what’s the price range and are they already available?

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